Kombucha Label Illustration

Software

Adobe Illustrator

Role

Illustrator

Company

Rank Media • 2020

Rank Media was commissioned to revamp the labels for Rise Kombucha, a Canada-wide Kombucha company, for a new line of drinks with only 1g of sugar. The artistic director for the project, Santiago Torres, showed me a rough draft of what he had in mind and asked me to illustrate the fruits on each of the four drink labels.

Illustration: I researched each fruit before choosing the images I wanted to use as reference, sometimes modifiying the outlines in order to have more identifiable silhouettes. I then experimented with the shapes, seeing how they interacted best with each other the best before creating the montages on the label files. I played around with the colours and negative space, working with the artistic director whenever content needed to be adjusted.

Results: The campaign was a success, with the Kombucha drinks selling all over Canada. They are still on the shelves to this day.