Tenzo Fine Plomberie

Software

Adobe Illustrator
Adobe Photoshop

Role

Artistic Director

Company

Orfé Design • 2021

I was asked to design a new logo and brand identity for Tenzo Fine Plomberie, a luxury faucet company. The goal was to modernize their visual identity to better reflect the quality and nature of their product.

Logo Redesign: The challenge was to create a logo that felt high-end without coming off as too delicate. I experimented with two main directions: one that felt bold and powerful, and one that felt feminine and elegant. The font I chose was a thin serif font, written in uppercase letters in order to help it feel more robust. Afterwards I experimented with connecting the letters together, symbolizing connected plumbing pipes. Taking the design a step further, I shaped the tip of the T to look like a faucet, which then became the logomark.

Brand Materials: I designed a range of materials, including stationery, packaging and catalogues. Each piece integrated the new logo, creating a unified and professional brand image.