Fantino & Mondello

The challenge

Fantino & Mondello specializes in traditional Italian cold meats, but its website didn’t reflect the quality of its products. The goal was to modernize the site and give it a sober, upscale feel while keeping the energy of the brand’s colourful packaging.

The approach

1. Planning

   I started with a moodboard of competitors and current trends, then worked with the project lead to define the sitemap. Once it was approved, I designed the full site as a low-fidelity wireframe, prototyping and refining it with feedback from colleagues and the client.

2. Design

   I leaned into the brand’s dark colours to express its new, refined image, using small pops of colour on hover to echo the bright product packaging. The accents draw the eye and keep the site lively without undermining its serious tone.

3. Handoff

   I built high-fidelity desktop and mobile prototypes and reviewed them with the developers, adjusting a few elements to fit the client’s budget. Once the client and developers approved the design, I prepared the design files and assets for development.

4. Quality assurance

   I reviewed the built site page by page, checking links, hovers and animations across browsers and phones and documenting every fix.