Cibelle & Ciconne

Software

Adobe Illustrator

Role

Artistic Director

Company

Orfé Design • 2023

I was asked to design a logo for a beauty and fashion podcast, Cibelle & Ciconne (a play on 'si belle et si conne'). The goal was to create a fun and feminine logo that could be used across their social media platforms.

Logo Design: The client had already made a moodboard that featured fun and trendy serif fonts. After researching fonts and trends that suited their style and content, I played around with different compositions of 2-3 fonts, shortening the height of the "i"s and right-aligning the words in order to nestle them together with the ampersand.

Social Media Design: As the clients' photos and moodboard featured largely beige and white earthtones, I used a similar colour for their logo background. I chose the classic fashion font, Helvetica, as the brand's secondary font. I then created a variety of thumbnail templates for Youtube and Spotify, as well as some posters and social media posts made to announce the podcast.