Logo & Visual Identity

Tenzo Fine Plomberie

A new logo and brand identity for a luxury faucet company.

Role
Art Director
Studio
Orfé Branding Studio
Year
2021
Tools
Adobe Illustrator
Adobe Photoshop
Tenzo logo with the faucet-shaped T on a dark teal background

The challenge

Tenzo Fine Plomberie wanted a modern identity that reflected the quality of its products. The logo had to feel high-end without looking too delicate.

The approach

  1. Exploration

    I explored two directions: one bold and powerful, the other elegant and refined.

  2. Logo

    I chose a thin serif in uppercase to keep it sturdy, then connected the letters like plumbing pipes. Taking the idea further, I shaped the top of the T into a faucet, which became the logomark.

  3. Brand materials

    Stationery, packaging and product catalogues, all built around the new logo for a unified, professional look.

The outcome

The new identity now appears across Tenzo’s materials and on its head office in Beloeil, Quebec.

Tenzo product catalogues Tenzo letterhead, envelope and business cards Tenzo branding on a teal delivery van Tenzo product packaging boxes

The head office in Beloeil, Quebec, featuring the new logo (its tagline was later changed to Fine Plomberie)

Tenzo head office with the new logo on its facade

The alternative logo

Alternative Tenzo logo with a circular N symbol

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