Logo & Visual Identity
Cibelle & Ciconne
A playful, feminine logo and social media kit for a beauty and fashion podcast.
- Role
- Art Director
- Studio
- Orfé Branding Studio
- Year
- 2023
- Tools
- Adobe Illustrator
The challenge
Cibelle & Ciconne (a play on “si belle et si conne”) is a beauty and fashion podcast. The hosts needed a fun, feminine logo that would work across their social media platforms.
The approach
Logo
Starting from the hosts’ moodboard of trendy serif fonts, I tested compositions with two or three typefaces, shortening the i’s and right-aligning the words so they nestle around the ampersand.
Social media
The hosts’ photos and moodboard leaned on beige and white earth tones, so I used a similar colour for the logo background, with Helvetica, a fashion classic, as the secondary typeface. I then created thumbnail templates for YouTube and Spotify, plus posters and social posts to announce the podcast.
The outcome
The podcast launched with a recognizable logo and a ready-to-use template kit for YouTube, Spotify and social media.
