Edinor

Software

Adobe Illustrator
Adobe Photoshop
Adobe XD

Role

Artistic Director

Company

Orfé Design • 2023

I was asked to design a logo, brand identity, and website for Edinor, a renovation and interior design company. Their new slogan, "Édifier le Nord", refers to edifying cottages and chalets among the forests of northern Quebec. The goal was to create a brand that appealed to both renovation and interior design clients.

Logo Redesign: The challenge for this branding was to combine both to the rugged aspects of construction with the feminine side of interior design. To balance these two elements, I chose to use lowercase letters with a round typeface to give the logo a more gentle feel, keeping the type bold and robust to reflect the more solid and sturdy aspects of construction. I created the tree symbol to represent the forests of the region.

Colour Palette and Typography: I based the colours on the colours of pine wood for a natural palette. The typeface used for Edinor appears round but has subtly sharp corners, alluding to the sharp edges of cut wood in construction.

Brand Collateral: I designed a range of collateral, including business cards, letterheads, and envelopes. Each piece integrated the logo and visual elements, creating a unified and professional brand image.

Social Media Graphics: I conceived and designed three social media templates that could be used by the client, providing them with options for text-heavy and image-only posts. I then provided additional imagery and graphic elements that the client could use in future.

Website Design: After building and prototyping the wireframe, I produced the high-fidelity version, contrasting imagery of rough wood with shots of interior design to show both sides of the business. I used Photoshop to recolour images and to ensure that image tone matched throughout the website. I had to keep the design simple as it would be integrated into Hubspot, a very limited CMS. Once the design was approved by the client, I integrated the design into Hubspot, testing it across different browsers and phones to ensure that the website worked smoothly across devices.